ESKER ON AIR PODCAST

Season 6 Episode 10:
AR Reimagined - How Catalina Modernized Collections & Invoice Delivery


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Why should I listen?

Roadblocks and bottlenecks in your accounts receivable (AR) process aren’t just operational headaches, they’re strategic risks. Every delayed payment and resource-draining collection effort hurts your company’s cashflow, customer relationships and financial health. You can either keep ignoring them by putting your head in the sand or your can address your AR challenges head on.

That’s exactly what Catalina Marketing Corporation decided to do. As a global marketing company with customers throughout the United States and Europe, Catalina was being hamstrung by manual, inefficient invoice delivery and collections processes. Even worse, they had practically no visibility into where, how and why their AR activities were failing. So they took the plunge into automation by partnering with Esker — and the results have been undeniable.

In this episode of Esker On Air, Bilyana Gavrilova, Senior Director of Shared Services at Catalina, joins host Scott Leahy to share her company’s automation success story and her advice for other organizations considering AR automation.

Listen now to discover:


What Catalina looked for in an automation partner
How Catalina improved DSO by 4-5 days & reduced past due payments by 5-10% with AI-driven automation
The advantages of payment portal integration via Esker partner Monto for faster invoice delivery
How enhanced visibility into payment delays empowers Catalina’s continued process improvement

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Leveraging People, Process & Technology
Tuesday, Sept. 19 | 12 p.m. CT | 60 Minutes
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About the hosts

Scott Leahy
Host, Esker On Air
Scott is a Customer Experience Advocate at Esker, committed to making customers feel valued, understood, and engaged. He has hosted Esker On Air since June 2020
Bilyana Gavrilova
Senior Director of Shared Services, Catalina
Bilyana leads the Shared Services Department at Catalina Marketing Corporation, based in St. Petersburg, Florida. She manages AR, AP, and Payroll in both the U.S. and Costa Rica. In her 20 years of experience in financial operations, she has been dedicated and passionate about process improvement and training to help her team succeed and grow
Faye Abitz
Strategic Sales Development Rep, Esker
Faye works closely with teams to enhance efficiency using cutting-edge AI technology, focusing on solutions that drive operational excellence. I am passionate about transforming challenges into streamlined processes with tangible results. Outside of work, I enjoy staying active, exploring the outdoors, and finding creative outlets
Steve Gray
Director of Accounts Payable, Cencora
Steve has been with Cencora for over 18 years. Currently, he is the Director of Accounts Payable, leading Esker Business Unit Integrations and overseeing the Operational Reporting and Control functional areas
Adrian Posteraro
C-SAT Partners

Adrian Posteraro is the former Director of Global Customer Support & Satisfaction at MEDRAD Inc. — a two-time winner of the Malcolm Baldrige National Quality Award.

Jason Anderson
Esker, Inc.

As a Business Development Manager at Esker for 10+ years, Jason Anderson is dedicated to helping customers gain greater return on their ERP investment through document process automation.

Is this a free webinar?

Yes. Anyone who wishes to attend this webinar can do so absolutely free of charge.

What if I register but can’t make it?

No worries. Since a recording will be emailed to all attendees after the presentation concludes, we encourage people to register even if they can’t attend live.

Will it be recorded?

Yes. Not only will this webinar be recorded for your convenience, the presentation will also be emailed to attendees once it is finished.

Can I ask questions?

Of course! There will be a Q& session featured at the end of the webinar, but attendees are welcome to submit questions at any time during the presentation.