WEBINAR ON DEMAND

How a Shared Services Team Automated AR — and Won Big

August 13, 2025 | 60 Minutes

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What you'll learn?

Is there anything more frustrating than your own accounts receivable (AR) tools and processes preventing you from getting paid? The shared services department at Catalina Marketing Corporation was struggling to deliver invoices, collect payments and get accurate reporting using manual, labor-intensive processes. But when they implemented AI-powered automation, all that changed.

In this webinar, special guest Bilyana Gavrilova, Senior Director, Shared Services at Catalina will discuss her team’s experience moving from manual to automated collections and invoice delivery. Learn how this transformation enabled the company to:

  • Achieve record low past due balances thanks to automated payment reminders & better collection prioritization
  • Reduce invoice delivery delays with seamless integration to customer accounts payable (AP) portals
  • Generate robust reports for faster decision-making & more accurate cashflow forecasting

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“The discipline that Esker drives in the credit and collections process is phenomenal. In my 20-plus years, it's the best product I've ever used based on its simplicity and ease of navigating.”
Global Director of Financial Services | Trek Bicycle

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About Esker

Esker is the global authority in AI-powered business solutions for the Office of the CFO. Leveraging the latest in automation technologies, Esker’s Source-to-Pay and Order-to-Cash solutions optimize working capital and cashflow, enhance decision-making, and drive better collaboration and human-to-human relationships with customers, suppliers and employees. Esker operates in North America, Latin America, Europe and Asia Pacific with global headquarters in Lyon, France, and U.S. headquarters in Madison, Wisconsin.

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Download the eBook

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Reserve your spot today

Leveraging People, Process & Technology
Tuesday, Sept. 19 | 12 p.m. CT | 60 Minutes
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About the hosts

Bilyana Gavrilova
Senior Director of Shared Services, Catalina
Bilyana leads the Shared Services Department at Catalina Marketing Corporation, based in St. Petersburg, Florida. She manages AR, AP, and Payroll in both the U.S. and Costa Rica. In her 20 years of experience in financial operations, she has been dedicated and passionate about process improvement and training to help her team succeed and grow
Faye Abitz
Strategic Sales Development Rep, Esker
Faye works closely with teams to enhance efficiency using cutting-edge AI technology, focusing on solutions that drive operational excellence. I am passionate about transforming challenges into streamlined processes with tangible results. Outside of work, I enjoy staying active, exploring the outdoors, and finding creative outlets
The Institute of Finance & Management
Presenting Partners
IOFM’s mission is to align the resources, events, education, and networking opportunities they offer with what companies need from the accounting and finance functions
Jason Anderson
Esker, Inc.

As a Business Development Manager at Esker for 10+ years, Jason Anderson is dedicated to helping customers gain greater return on their ERP investment through document process automation.

Adrian Posteraro
C-SAT Partners

Adrian Posteraro is the former Director of Global Customer Support & Satisfaction at MEDRAD Inc. — a two-time winner of the Malcolm Baldrige National Quality Award.

Jason Anderson
Esker, Inc.

As a Business Development Manager at Esker for 10+ years, Jason Anderson is dedicated to helping customers gain greater return on their ERP investment through document process automation.

Is this a free webinar?

Yes. Anyone who wishes to attend this webinar can do so absolutely free of charge.

What if I register but can’t make it?

No worries. Since a recording will be emailed to all attendees after the presentation concludes, we encourage people to register even if they can’t attend live.

Will it be recorded?

Yes. Not only will this webinar be recorded for your convenience, the presentation will also be emailed to attendees once it is finished.

Can I ask questions?

Of course! There will be a Q& session featured at the end of the webinar, but attendees are welcome to submit questions at any time during the presentation.